A lot of people get it wrong

Chop wood. Carry water.

Sound easy enough?

Well, the reality is, in any endeavor, creative or not, a significant amount of effort is required. For you, it could be a day job, a company, a pursuit, but nothing changes. But how does this effort look? A lot of people get it wrong. When you tell someone “a huge amount of effort”, they imagine a mountain that they need to climb - and usually quickly. They need to expend every ounce of resources they have, every drop of energy just to get to the top of it - today. Is it sustainable? I don’t need to answer that.

If you told people that they could spread that effort out of a longer period of time, and possibly build something stronger, more sustainable, and more rewarding - would they listen? Or keep climbing? If you said, instead of climbing for a day, you could jog for a month - and you would enjoy it, and live to do it another month, would anyone take you up on that offer?

The process - whatever that means to you - needs to be treated as a daily practice. I am not the originator of this idea, but I have lived it for a very long time. Rome wasn’t built in a day, even if social media made it look like someone else did. Believe in your projects and dreams enough to incubate, and create, at a pace that is sustainable. Life’s not a track meet, its a marathon.